"Choose a job that you love, and you will never work a day in your life" - Confucius

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Perpetual Marketing

Perpetual Marketing

The 7 Stages of a Perpetual Marketing Strategy

Perpetual Marketing
1. The Value Proposition

1. The Value Proposition

You are an expert at what you do. You know that, I know that, but THEY don’t know that!

Develop the value proposition that’s best suited to engage your target audience.

2. The Landing Page

2. The Landing Page

Use proven best practices to design the perfect landing page to house your value proposition.

If this were a fishing trip, the landing page is the line, and the value proposition is the bait.

You can’t catch sharks with a weak line!

3. Online Advertising

3. Online Advertising

Get the word out!

Using Google AdWords online advertising network, start bringing more of your target audience to your landing page.

Reel em in!

4. Remarketing

4. Remarketing

Don’t let them forget you!

Using Google AdWords and AdRoll remarketing, keep your visitors coming back to your value proposition long after they’ve left.

Leave no man behind!

5. Nurture!

5. Nurture!

After your audience has enjoyed their value from you… give them more!

Create automated followup nurture campaigns that are hyper-focused on responding to your contact’s behavior.

6. Automated Sales Pipeline

6. Automated Sales Pipeline

As you are nurturing your contacts, they are being watched!

Get notified in real-time which contact is a “hot lead” based on their engagement with your online marketing efforts.

Stop cold calling! Save time! Save money!

7. Measure, Rinse and Repeat.

7. Measure, Rinse and Repeat.

While version 1 is better than version none…

Accurately measure the effectiveness of your Perpetual Marketing efforts, and find the perfect niche marketing strategy for your business.

Have Jon help your business develop a Perpetual Marketing strategy.